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Careers in SEO Myths and Opportunities

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S P Jain Institute of Management & Research (SPJIMR)
S P Jain Institute of Management & Research (SPJIMR)

Careers In Search Engine Optimization (SEO) - SEO Tutorials & Programs by Learning Catalyst Search Engine Optimization (SEO) is an integral part of digital advertising today

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Careers in Search Engine Optimization
Myth #1 “SEO is for technical people" Though the execution requires awareness of basic technology, the ‘brain’ must be that of a marketer.
Myth #2 SEO is largely submission to search engines. It is monotonous" Seriously, which world do you inhabit. Very little time of a SEO professional goes into this
Lets step back a little and look at the online advertising category  
Online advertising is doing well.
It’s growing in spite of the recession in the US. ,[object Object]
And in India, a look at the spend of the top 500 advertisers...
Why is digital advertising so hot…?  
Dude, there is no other option !  
Traditional Marketing is ‘Interruption Marketing’ and yet so expensive !! ,[object Object]
Online advertising is personal and relevant. ,[object Object]
Flexibility ,[object Object],[object Object]
So why is TV and outdoor still around, you may ask..
(1) Because of ‘reach’ : The large advertisers have no option but to resort to TV for mass campaigns Figures above are for INDIA
To be noted : for the ‘teen’ audiences, the ‘viewership’ for social networks is in fact MORE than even TV .
And (2) because Old habits die hard. Media buyers and creative folks need new skills to do campaigns on digital. And they are still learning those.
SEO is an integral part of digital advertising  
Understanding target audience search behavior and category competition is the foundation of a planned SEO activity. That’s why it is not a ‘technical’ activity .
At the implementation level, SEO is sometimes at tussle with creative A fine balance needs to be achieved
The category as a career choice...  
Education is not a barrier to achieve success in this category. Ample opportunities for freelancing.
Fifteen years back, the world started outsourcing software service to India. Seven year back, it was BPO. Today, the world outsources SEO to India. Look at the client list of some specialist agencies in India
There are some SEO skills which are plain vanilla ,[object Object],[object Object],[object Object],[object Object]
Some advanced skills which can really get ,[object Object],[object Object],[object Object],[object Object]
Salaries ,[object Object],[object Object],[object Object]
Here is where we come in :)  
Some of the things we will cover in the ‘Basic’ level ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Some of the topics we will cover in the Advanced level ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Learning Catalyst : ‘For those who like to learn but don’t like to be taught’ We offer learning programs in Web Marketing and Web Technology. (Instructor-led and Online) www.learningcatalyst.in Mumbai office - 91 22 26135780 [email_address]

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Careers in SEO Myths and Opportunities

  • 1. Careers in Search Engine Optimization
  • 2. Myth #1 “SEO is for technical people" Though the execution requires awareness of basic technology, the ‘brain’ must be that of a marketer.
  • 3. Myth #2 SEO is largely submission to search engines. It is monotonous" Seriously, which world do you inhabit. Very little time of a SEO professional goes into this
  • 4. Lets step back a little and look at the online advertising category  
  • 5. Online advertising is doing well.
  • 6.
  • 7. And in India, a look at the spend of the top 500 advertisers...
  • 8. Why is digital advertising so hot…?  
  • 9. Dude, there is no other option !  
  • 10.
  • 11.
  • 12.
  • 13. So why is TV and outdoor still around, you may ask..
  • 14. (1) Because of ‘reach’ : The large advertisers have no option but to resort to TV for mass campaigns Figures above are for INDIA
  • 15. To be noted : for the ‘teen’ audiences, the ‘viewership’ for social networks is in fact MORE than even TV .
  • 16. And (2) because Old habits die hard. Media buyers and creative folks need new skills to do campaigns on digital. And they are still learning those.
  • 17. SEO is an integral part of digital advertising  
  • 18. Understanding target audience search behavior and category competition is the foundation of a planned SEO activity. That’s why it is not a ‘technical’ activity .
  • 19. At the implementation level, SEO is sometimes at tussle with creative A fine balance needs to be achieved
  • 20. The category as a career choice...  
  • 21. Education is not a barrier to achieve success in this category. Ample opportunities for freelancing.
  • 22. Fifteen years back, the world started outsourcing software service to India. Seven year back, it was BPO. Today, the world outsources SEO to India. Look at the client list of some specialist agencies in India
  • 23.
  • 24.
  • 25.
  • 26. Here is where we come in :)  
  • 27.
  • 28.
  • 29. Learning Catalyst : ‘For those who like to learn but don’t like to be taught’ We offer learning programs in Web Marketing and Web Technology. (Instructor-led and Online) www.learningcatalyst.in Mumbai office - 91 22 26135780 [email_address]